Citizen hosts a wide range of styles for men and women at a competitive price, but what really sets them apart from the crowd is the Eco-Drive function. These are essentially solar watches, powered by light, so you never have to get a battery change.

But how does it work?

Citizen Eco-Drive technology harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.

The lithium-ion cell stores up to 5 years worth of energy, so you needn’t wear the watch every single day. This technology is available in everything from dress to dive watches, and saves a lot of money and time for the wearer. Invest in smart, environmentally conscious technology today.